Representing the Hospitality Industry in Japan Since 1985

Pacific Resorts History

Pacific Resorts, Inc. (PRI) was established in 1985 to support the growing demand for Hawaii-bound travel from Japan, with a focus on promoting condominium-style accommodations that offered greater flexibility and value to Japanese travelers. Early collaborations with leading hospitality brands helped define this segment and laid the foundation for PRI’s long-standing presence and expertise in the Hawaii market.
Over the years, we have contributed to building awareness and driving demand for numerous properties by aligning sales, marketing, and customer engagement strategies with evolving traveler preferences.
Today, Pacific Resorts, Inc. operates as a licensed travel agency and a third-party service provider, delivering comprehensive sales, marketing, e-commerce, public relations, reservation, and representation services for hospitality and leisure brands globally. Our current partners include Alamo Rent A Car, Sea Life Park, Coral Crater Adventure Park, and Wai Kai, among others.
We continue to connect global travel experiences with Japanese consumers, offering trusted and effective market representation.

Simply put, we…

  • Duplicate/Replicate Client Account Corporate Identities Seamlessly in Japan
  • Create, Refine, Adapt, and Grow Brand Awareness, Recognition, Familiarity, and Demand
  • Generate and Deliver Constant Top-of-Mind Brand Awareness
  • Think: “Right Time,” “Right Place,” “Right Audience”
  • Communicate Facilitation: Media, Trade & CRM (Communication, Pre/Post Stay)
  • Participate in Partnership Marketing Initiatives – Promotions, Campaigns, Tradeshows, and Events
  • Find, Grow, Book and Retain Business for Client Accounts
  • Constantly Seek New Business and Opportunities

President & CEO

Daisuke Yamauchi

Daisuke Yamauchi joined the company in January 2005, beginning his career at the reservation center. Over the years, he has contributed to a wide range of operations, including the development of e-commerce websites for the China and Tahiti markets and the creation of internal business systems.

He later served as a tour conductor in both Hawaii and China, gaining firsthand insight into on-the-ground operations. Leveraging this diverse experience, he advanced to lead the sales division, where he played a central role in driving the company’s growth. In June 2021, he was appointed Director and Head of Sales, and in July 2025, he assumed the role of President & CEO.

Mr. Yamauchi is committed to maximizing the value of the company’s unique position as a sole agent and draws on his multifaceted background to lead with a holistic perspective. Outside of work, he enjoys surfing in the coastal waters of Chiba, Ibaraki, and Kanagawa.

PRI 6 Advantages

Why use a service like PRI?

  1. The Team

    Multinational, proactive players with an average tenure of over 30 years in the industry. Reliable and determined – driven to make sure your objectives and targets are made every time.
    　
  2. Specialists

    PRI staff are selected from diverse backgrounds and disciplines to reassure that all our streetlights are realized. From the travel agency to IT or graphic design to finance, our diversity offers the best synergy in all our services. If there is something specific needed, PRI will find it for you.
    　
  3. Reach

    PRI offices in Tokyo cover all areas of Japan so you can be assured that your brand name goes far with an aggressive marketing strategy of online channels as well as traditional marketing. And we do not stop domestically as we all know the Japan market can be found worldwide.
    　
  4. Technology

    Moves the industry faster and more efficient than any other factor. PRI continues to seek out and implement the latest web, software, and social media trends to stay ahead of the competition so you don’t have to.
    　
  5. Local Networks

    Sometimes it is not what you know but who you know that gets things done in Japan and after being in the hospitality industry for over 30 years, you get to know people. Our grassroots support network of industry professionals keeps PRI always in the loop, informed, and prepared.
    　
  6. Reporting & Accountability

    PRI believes in updating our clients regularly with meetings and progress reports just as you would expect from a branch office. The lines between PRI and the client are clear and transparent. We are an extension of your company.

Office Locations

Pacific Resorts, Inc.

Tsukiji Ogawa Bldg., 2 Fl.,
7-10-2 Tsukiji, Chuo-ku,
Tokyo 104-0045 Japan